Tag Archives: anti-male ad campaign

Demand for a Ministry of Men’s Welfare mentioned India Today Website

As appeared in India Today Website:

Demand for a Ministry for Men's Welfare in IndiaWith a large number of men falling victim to “gender-biased laws”, an organisation fighting for “male rights” demanded here Sunday that a “Ministry of Men’s Welfare” be set up to look into long neglected issues that affect them.

Quoting National Crime Records Bureau (NCRB) data, men’s rights organisation Hridaya said a large number of men were falling victim to “legal terrorism” perpetrated through “anti-male and anti-family laws”, and demanded that gender-biased laws be made gender-neutral.

“Section 498 A of the Indian Penal Code (husband or relative of husband subjecting woman to cruelty) and the Domestic Violence Act are being widely misused, and men are now facing legal terrorism. Going by the NCRB data, in 2012, after theft and hurt, the most number of cases were filed under 498 A,” Hridaya secretary Amit Gupta said at an event organised to raise awareness about International Men’s Day to be celebrated world over Nov 19.

“Ironically, with over a lakh cases filed under the section during 2012, conviction only happened in 6,916 cases. The largest number of such cases were either dismissed or withdrawn,” said Gupta, stressing the need for reviewing the law which deals with cases of women being subjected to cruelty, and carries a prison term of three years.

Gupta also said that contrary to popular belief, a large section of married men are victims of domestic violence. He said 63,343 married men committed suicide in 2012, with a fair amount of them having faced domestic problems.

The non-government organisation, in a recent survey, found that married men subjected to domestic violence often live in denial, while around 84 percent of men said domestic violence against men was “funny”.

“After over six decades of independence, not a single study has been undertaken to look at issues faced in the domestic sphere by men. While we are not against the female population, and we are not against laws protecting them, what we want is a Ministry of Men’s Welfare to look into the issues we men face,” Gupta said.

D.S. Rao, president of the organisation, said that on International Men’s Day, the organisation will hold countrywide programmes to highlight issues that affect men and demand that “anti-male” laws be made gender-neutral.

“We want the law to confer protection upon men against verbal, emotional, economic, physical and sexual abuse at home as well as at the workplace,” Rao said.

Press release by AIMWA Chennai on International Men’s Day

Men's Day DemandsAIMWA members at Chennai have planned to observe the International Me’s Day by holding dharnas, distributing pamphlets and holding a press conference.

There is a widespread understanding amongst the public on the distress of the men in general and married men in particular. The sustained campaign by the members of AIMWA and SIF through media and by direct interaction has created awareness on the plight of men in India on account of the blatantly anti-male biased laws.

Here are the Press releases in Tamil and English: Continue reading Press release by AIMWA Chennai on International Men’s Day

Equality for men, myth or reality?

Mr.Veerappa Moily, Indian cabinet minister receiving a copy of the IMD HandbookAs part of the events planned to mark the International Men’s Day to be observed on 19th November, 2011, the activists for Men’s Rights have published a handbook titled “Equality for men – Myth or Reality?” which vividly exposes various myths, fictitious stories, assumptions and lies against men of India that are deep rooted in our society.

The book in PDF (eBook) form can be downloaded from International Men’s Day web page.

The handbook has been compiled and edited assiduously Mr.Atit Rajpara and various other men’s rights activists belonging to the renowned NGO movement viz: “Save Indian Family”. It exposes the deep-rooted malady of misandry in our society and the laws and attitudes that are pronouncedly biased against men.

You can have a walk-through of the booklet here:

[gview file=”http://indianmensday.files.wordpress.com/2011/11/equalityformen-mythorreality-a4.pdf” width=580]

Husbands protest against nagging wives at Bangalore

Bangalore dharna against draconian D.V. ActMen will take to the streets against women on Saturday. The men are ‘husbands’ who have become victims of ‘intimate terror by wives’, according to the Save Indian Family Foundation (SIFF) and Children’s Rights Initiative for Shared Parenting (CRISP), which is organising the dharna.

The protest will see hundreds of men venting their agony in front of the Town Hall.

According to SIFF, husbands and their family members are facing discrimination by the government and inaction of the judiciary against ‘wife terror’.

This ‘intimate terror’ also includes ‘biting’, ‘nagging’, ‘hitting’, and ‘extra-marital affairs’, according to SIFF. Other ‘terror’ by wives the husbands will protest against include daily abuse, threat of blackmail to commit suicide, threat of criminal cases and not allowing to play with children.

“Recently, a young man was ordered to pay Rs 25,000 per month as maintenance to his estranged wife in a marriage that lasted just six months. Even a government employee does not get Rs 25,000 pension per month after working for 30 years,” said an SIFF spokesperson.

The protesters are demanding changes in laws that govern divorce, dowry law and maintenance. These they say are being used to file false cases against men by their wives.
Continue reading Husbands protest against nagging wives at Bangalore

International Men’s Day 2010 – Press Release

PRESS RELEASE

INTERNATIONAL MEN’S DAY – 2010

All India Men’s Welfare Association (AIMWA)

International Men's Day

International Men’s Day (IMD) is celebrated on 19th November the world over.

This year, on the occasion of IMD, AIMWA is felicitating three positive male role models namely, Dr. Viswanath Gogte, Sri. A.V. Gurunadh and Sri. Gangadhara Sastry for their extraordinary contributions to academic, civic and spiritual education, respectively. (Click here for invitation!)

Why celebrate Men’s Day?

In the recent years, it has become common practice to neglect, ill-treat and demean men in the society. Male bashing (both physical and verbal) and portrayal of men as villains, idiots and inferior creatures is seen as an innocuous way of increasing profits of media houses and other businesses. Discrimination of men under law and violation of their human rights have become synonymous with empowering and protecting women.
Continue reading International Men’s Day 2010 – Press Release

AIMWA files complaint against Gillette’s misandrist campaign

PRESS RELEASE

Sub: AIMWA files complaint with ASCI against Gillette’s W.A.L.S. campaign

All India Men’s Welfare Association (AIMWA) is the first ever organization formed to protect the rights and interests of men and to fight against all kinds of discrimination against men and boys in all arenas – social, legal, economic, etc.

Beard rocks!AIMWA has launched a massive online protest against the “Women against Lazy Stubble (W.A.L.S.)” campaign started by the Gillette brand of Procter and Gamble India Ltd. (P&G) wherein P&G openly declared the campaign as “Women on the warpath” and has called men, who sport stubble or prefer to remain unshaven, as lazy in order to boost their sales of products of the shaving range.

The demands made by AIMWA are as follows Continue reading AIMWA files complaint against Gillette’s misandrist campaign

Gillette’s mischievous lazy stub ad falls flat!

AIMWA’s campaign against the malicious ad fiasco by Gillette figures in the renowned “Talk Radio with Freedom Twist” with Katherine Albrecht.

Parthasarathy “Partha” Raghuram joins Katherine Albrecht to discuss his campaign against Gillette’s efforts to label Indian men with facial hair as “lazy” in a deleterious bid to sell more razors. Callers weigh in.

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Yahoo! snubs Gillette!

Yes. Yahoo! has made an eloquent statement that women throng and longingly cling only to the men with stubble!

This peremptory conclusion of Yahoo! has turned Gillette’s (P & G) campaign of “Women against Lazy Stubble into a fiasco!

Poor Gillette! it’s ill-conceived ad promotion campaign is money down the drain!
Continue reading Yahoo! snubs Gillette!

Gillette calls Prime Minister Manmohan Singh lazy

DNA reports on the fallout of the ill-conceived Gillette campaign – “Shave India Movement, Women against Lazy Stubble”. AIMWA has lodged a protest with the Advertising Standards Council of India (ASCI) that the latest campaign by P & G “spreads hatred among genders” and “hurts religious sentiments.”

manmohan singhIf Gillette chooses to term all Indians who grow beards as “lazy”, then their campaign denigrates the Indian Prime Minister Mr. Manmohan Singh who sports beard as per the custom of his religion, the Sikhism, as “lazy”. Is it not an affront to the honour of the whole nation?

Gillette owes a public apology for denigrating the high office of the Prime Minister of India.
Continue reading Gillette calls Prime Minister Manmohan Singh lazy

‘An MNC can’t make fun of Masculinity’

Excerpts from the news report on Mid Day Dated: 2009-12-14.

An ad campaign that prods men to shave has made members of a men-only NGO pull at their hair

Roger Federer, the tennis ace‘Mooch nahi to kuch nahi’. Indian men, traditionally, grow up believing moustache is the most potent symbol of masculinity. In fact, shaving off the moustache is considered inauspicious even by Hindus, especially in north India.

However, a new campaign by a multi-national brand of safety razors has launched a tirade against facial hair that “communicates a heroic image of the independent, willing and able to do manly things”.
Continue reading ‘An MNC can’t make fun of Masculinity’